Client:

ACEin AUEB, the dynamic hub of the Athens University of Economics and Business, nurturing entrepreneurial spirit and empowering collaborations between startups, researchers, and large organizations to solve real-world challenges.

Challenge:

How do you create a brand identity that honors the academic excellence and principles of AUEB, while also radiating innovation, sustainability, and a future-driven mindset? Our mission was to strike this delicate balance, crafting a brand that speaks to cutting-edge technology and ACEin’s transformative impact.

Solution:

In collaboration with the research agency Trubberies, we embarked on an ambitious journey of discovery.

Discovery Workshop:

Engaging with ACEin’s stakeholders, we explored its core strengths, envisioned future opportunities, and confronted challenges head-on. This collaborative process allowed us to unearth the essence of ACEin—a vibrant ecosystem where ideas flourish and innovations come to life.

Brand Vision and Mission:

With these insights, we redefined ACEin’s vision and mission to reflect its commitment to fostering sustainability, technological advancement, and entrepreneurial excellence.

Visual Transformation:

Every element of the new corporate identity was designed to inspire. From dynamic brand assets to carefully crafted collateral materials, we visualized ACEin’s values and pillars, creating an identity that resonates with innovators and collaborators alike.

Outcome:

The revitalized identity not only solidifies ACEin’s connection to AUEB’s storied legacy but also positions it as a beacon of innovation and sustainability in the entrepreneurial ecosystem. It tells the story of a future where ideas thrive, technology drives progress, and collaboration ignites transformation.