When MAILOS Fresh PASTA, one of Greece's most celebrated street food brands, partnered exclusively with WOLT, the leading online food delivery platform, Diversity Services was tasked with creating a standout communication campaign to mark this collaboration.

We assembled a tailor-made creative team to craft a campaign that blended the artisanal quality of MAILOS with the cutting-edge convenience of WOLT. The campaign spanned multiple channels, including radio, out-of-home (OOH) placements, digital platforms, and social media, ensuring widespread visibility and engagement.

The result? A vibrant, cohesive campaign that celebrated MAILOS' fresh flavors and brought its exceptional pasta closer to customers across Greece. It was a collaboration that highlighted the synergy between gourmet street food and modern delivery convenience, leaving a lasting impression on food lovers nationwide.